2020 was the year of many rapid shifts to our way of life, and one of the most pervasive was the rise of the 6-ft. Economy. As channels of commerce involving physical interaction in brick-and-mortar locations were impacted by the COVID-19 pandemic, retail quickly adapted to embrace contactless payment, curbside shopping and delivery methodologies to serve their customers in a time of great disruption. Mobile technology played a huge role in enabling this and will likely do so even more as we go into 2021. So the question looms large: What’s next for mobile-enabled retail?
In this episode, Dipesh Hinduja, Stratix Mobile Solution Architect Director, looks forward at the mobile technology trends retailers will see in 2021 and how mobile technology strategies have evolved since last year. Dipesh delves into the use cases driving this evolution and provides tips on setting up a comprehensive mobile blueprint and the risks that come with not setting one up.
We partnered with Hanover Research, to survey nearly 300 organization leaders to understand where companies are after two years of pandemic disruption, reveal their pain points, and see where they're headed.. We discovered that many think they're doing well on mobile-driven digital transformation, but our Mobile-First Score shows another story.