
Join Kate Gift, Director of Sales, North American Supplies at Zebra Technologies, and Alex Kalish, Chief Strategy & Solutions Officer at Stratix, for a powerful conversation that goes far beyond the barcode. In this episode, you’ll learn why labels and consumables are anything but a commodity—and how the right supplies drive measurable impact on efficiency, uptime, and the bottom line.
Kate and Alex dive into real-world customer stories, explore high-impact use cases across industries, and unpack the innovation behind Zebra’s purpose-built supplies—from RFID to sustainability and everything in between.
Whether you’re in retail, healthcare, manufacturing, or logistics, this Tech Talk will help you rethink the role of labeling in a high-performance operation.
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